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Digital Marketing 2020 New Year’s Resolutions
Garrett Heath is a social media and content marketing consultant and founder of MarketingBytes.io. In addition to being a digital marketing consultant, I also operate an independent eCommerce store....
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Implementing a Social Ecommerce Strategy on Your Website
Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually implement. User-generated content (UGC) that shows your products in...
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5 Ways to Encourage Guests to Post About Your Hotel
Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos of their trip is something that takes effort and the right strategy. We’ve put...
View ArticleFacilitating Student Connection with UGC During COVID-19
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are...
View ArticleAdvertising on TikTok
TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened...
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The Ultimate Guide to Getting Started with UGC
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular...
View ArticleDigital Event Strategist – Sample Job Description
Marketers are known for their ability to analyze, adapt, and conquer. Changes in the world have created new marketing roles, like Digital Event Strategist, that are the future of the marketing and...
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7 Gen Z Hashtag Campaigns to Inspire your Next Instagram Contest
There’s no denying it—the hashtag is a fundamental part of how we navigate today’s social media landscape. In the span of about a decade, hashtags evolved from primarily a categorization tag into an...
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Picking the Perfect Customer Reviews
Consumer reviews are a powerful way to drive purchase decisions. They are particularly effective in motivating prospects that are already considering your product. However, selecting the perfect...
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Audio and Video Content is The Future of Marketing
Marketers are ramping up audio and video (A/V) content in 2023. This investment is a reaction to the evolving digital landscape, where capturing consumer attention and leaving a lasting impression is a...
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